Travel and hospitality trends 2020
Globalisation and affordable travel mean that more people than ever can be tourists and business travelers. To meet the needs and wants of future consumers, travel and hospitality brands must be aware of the ongoing shift towards a perception that less is more, when it comes to modern luxury.
The new travelers are aware of their travel privilege and turned off by displays of wealth. Overt materialism is no longer an attractive way to show off ones social position and combined with an increasing need, particularly for the Millennial generation, to make a positive difference in the world, an urge for new travel experiences is on the rise. Among other things, this reflects in the start-up of new systems that score trips according to how much spending remains in the local economy. Another example of the new behavioural movement is travelers boycotting air travel for environmental reasons.